Alejandro Rioja

100+ AI agents
power my life.

I've spent 12 years running companies; now agents (mostly) run them for me. Here's the playbook: the code, the systems, the process. I write it all in my newsletter and blog.

28,400+ operators · every Wednesday · 1-click unsub
Results for clients
$200M+
Revenue generated
1M+/mo
Pageviews
28K+
Newsletter subscribers
As referenced in
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Inc.ForbesHuffPostBBCMashableYahooEngadgetThe Next WebMarketWatchBuzzFeedThrive GlobalMixergyAuthority MagazineTEDxDaily BruinPoynterInc.ForbesHuffPostBBCMashableYahooEngadgetThe Next WebMarketWatchBuzzFeedThrive GlobalMixergyAuthority MagazineTEDxDaily BruinPoynter
Shipped · Built with Claude Code

Products I've shipped with AI agents.

Four live products, each built solo with Claude Code and the same workflow I teach in the course. Real users, real bills, real app-store reviews.

AI to-do app

Done .

The to-do app that finishes your tasks for you.

AI citation tracker

Mentioned .

Know when ChatGPT stops recommending you.

Marketing analytics connector

SiteWide MCP .

Ask Claude about your own traffic in plain English.

Mobile board game

Quads .

Don't hand them the win.

Also mine

8 publications I own and operate.

Every SEO and GEO play on this blog gets tested on these first.

The courses

Want to learn how to build your first AI agent?

Track record

Real results.
Real companies.

Over the last decade I built and ran growth at: Samsara, Pickleland, Future Sharks, and Flux Chargers. From D2C ecommerce to enterprise SaaS, I've developed strategies, formulas, and workflows to achieve some great results.

Every article on this site is informed by what worked in a real, live scenario. No theory — all real case studies.

Samsara SEO pipeline
$30M → $330M
5 yrs · NYSE · 44x ROI
Organic visitors
1M+/mo
$17M+ revenue · 8 yrs
Flux Chargers DTC peak
$110k/mo
250K/mo visits · $0 ad spend · 75+ countries
Real revenue for my clients
$17M+
driven by my marketing strategies
Newsletter subscribers
28K+
operators · every Wednesday
Pickleland social views
500K/mo
20K local customers served

Two ways to work with me

Do it yourself · Course

Build the agents that run your marketing.

The same playbook behind Done, Mentioned and Quads, taught for operators who aren't developers. Your first production agent in 30 minutes, the rest in a weekend.

  • 8 modules, about 6 hours, each ending in a hands-on lab
  • The four agent patterns that ship, plus memory, tools and evals
  • 7-day refund and lifetime access
$199 $999
Get the course →
Have me do it · Consultation

30 minutes on your numbers.

Bring your GA4 and Search Console. We go through them live and you leave with the three things to do first. If a bigger engagement makes sense, I'll say so; if it doesn't, I'll say that too.

  • Diagnosing a traffic drop
  • Getting cited by ChatGPT and Perplexity
  • Scoping an agent build or a content system
Book a consultation →
Weekly · The Agent Notebook

Get the AI playbook in your inbox

Battle-tested tools and workflows you can copy. Every Wednesday I share what I'm shipping for growth, marketing, sales, processes, and business — pulled straight from the brands I run.

Every Wednesday. 28,400+ operators. Zero fluff.

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